LOEWE x On Cloudventure 2.0 | The Art of Exploration

The intersection of workshops and mountain trails.

The dialogue between LOEWE and On has embarked on an unprecedented journey. The LOEWE x On Cloudventure 2.0 is a groundbreaking masterpiece: a perfect fusion of high fashion and superior performance. This collaboration transcends the traditional realm of luxury athletic footwear, reinterpreting On's award-winning trail running shoe through the lens of LOEWE's exquisite craftsmanship and natural inspiration. It is designed for adventurers who seek gear that is as compelling as the breathtaking scenery they traverse—combining bold technological innovation with rugged elegance.

Born for trails, born for the visual.

This collaboration is based on a dual philosophy: uncompromising trail performance complemented by a meticulously designed artistic aesthetic.

1. LOEWE's Wilderness Palette

Material Narrative: The upper combines premium weather-resistant suede, durable Cordura fabric, and jacquard material adorned with exclusive natural prints, creating a comfortable experience ideal for outdoor hiking. LOEWE's iconic Anagram pattern is subtly integrated into the shoe, either engraved on hardware or woven into the laces, showcasing a wild luxury.

Design Concept: The aesthetic inspiration comes from organic forms and earthy tones—such as moss, slate, and clay. The overall design presents a deliberately crafted, weathered sophistication, as if sculpted by natural elements, rather than simply designed to adapt to nature.

2. On's Off-Road DNA, Further Enhanced

Performance Core: The heart of Cloudventure lies in its comprehensive, off-road-specific technology: Missiongrip™ outsole with powerful multi-directional spikes provides durable grip on mud, rocks, and gravel; Speedboard® aids in traversing rugged terrain; CloudTec® cushioning technology combined with a stone-resistant plate provides a safe and responsive comfort on technical descents.

Integrated Durability: Collaborative materials are not merely decorative but integrated into the shoe's performance architecture, enhancing durability, water resistance, and abrasion resistance without sacrificing the lightweight flexibility needed for hiking.

3. A New Footwear Design: A Luxury Hiking Shoe

Redefining Versatility: This shoe transcends traditional footwear categories. It effortlessly tackles rugged mountain trails while adding a touch of style to urban outfits. It boasts superior performance and an eye-catching design.

Details crafted for connoisseurs: From the specially designed quick-lacing system to the reinforced, sculpted heel support, every detail is both functional and maintains an overall refined aesthetic.

Dedicated to travelers who love exploration and constantly accumulate experiences

This is not a shoe for conformists. This shoe is designed for:

Aesthetically pleasing and stylish explorers who keenly observe both mountain wilderness and urban life.

Collectors who pursue superior performance, desiring pieces that combine performance, craftsmanship, and unique collaborations.

Modern nomads who skillfully blur the lines between outdoor activities and sophisticated personal style.

Technical Specifications and Version Details

Functional Specifications

LOEWE x On Limited Edition Collaboration

Primary Terrain: Technical Mountain Trail Running, All-Terrain

Core Technologies: Missiongrip™ Outsole, CloudTec® Outsole with Stone-Proofing Plate, Speedboard® Speed Skating Outsole

Upper Materials: Weather-resistant Nubuck Leather, Cordura® Fabric, Exclusive Jacquard Fabric

Version Details: Individually Numbered

Exceeding Expectations, Pushing Forward.

The LOEWE x On Cloudventure 2.0 is a limited edition designed for those who see gear as an extension of their personal philosophy. It's both a weapon for the body and a sanctuary for the soul, crafted for those who yearn to explore uncharted territories.

Start your adventure.