LOEWE x On Cloudventure 3.0 | A New Realm of Mountain Bike Art

A perfect fusion of craftsmanship and superior performance.

As the most ambitious chapter in the dialogue between LOEWE and On, Cloudventure 3.0 is a truly significant declaration. It represents a complete fusion, transcending simple collaboration to create a new prototype: a true mountain bike weapon. Here, LOEWE's masterful handling of materials and avant-garde styling is not merely a matter of piling them on, but a perfect combination with On's most advanced mountain bike technology. This product is designed for visionaries who transcend the boundaries between collector's items and essential performance gear.

A Trilogy in Perfection: A Dialogue as One

Cloudventure 3.0 perfectly blends art and engineering, achieving a seamless integration of the two.

1. LOEWE's Craftsmanship, Born for Outdoor Adventures

Material Evolution: The upper features a completely new design, blending multiple materials—tough yet supple vegetable-tanned leather, ballistic technical fabrics, and a unique waterproof jacquard fabric developed specifically for this series. The LOEWE monogram is subtly integrated into the lacing system and heel structure, highlighting its intrinsic value in the design.

Design Concept: Aesthetic inspiration comes from geological formations and atmospheric textures. The color scheme leans towards natural elements—volcanic black, mineral grey, and alpine frost white—crafted with exquisite skill to create rich layers and a sense of age, aiming to develop a more captivating luster over time.

2. On's Peak Performance, Luxurious Upgrade

Next-Generation Chassis: This model debuts the upgraded Missiongrip™ 2.0 outsole, featuring a more aggressive directional spike pattern to help you navigate challenging terrain with stability. The CloudTec® midsole features a redesigned dual-density Helion™ foam, providing a more progressive cushioning curve: a softer initial impact while offering a stable propulsion platform for technical climbing.

One-piece exoskeleton: LOEWE's leather and fabric form a structural exoskeleton that perfectly integrates with the shoe's internal support system, enhancing midfoot lockdown and torsional stability without adding weight, truly achieving a perfect fusion of form and function.

3. "Masterpiece" Aesthetics: Durable and Inspiring

Craftsmanship Through Time: Every material is carefully selected and processed to develop a unique personality over time, telling its story. This is a shoe designed to become more captivating and appealing with age.

Details Tell a Story: From the forged anodized aluminum quick-lacing system to the built-in waterproof overlay, every component subtly blends luxurious texture with mountaineering practicality.

Dedicated to collectors who conquer terrain

As the final chapter of the trilogy, it embodies the pursuit of the ultimate experience.

Adventure Aesthetics: For them, summiting and visiting museum openings are meticulously planned experiences requiring the right exclusive gear.

Admirers of Exquisite Craftsmanship: They invest in pieces representing the pinnacle of material and technological innovation.

Ultimate Collectors: They seek the ultimate, most perfect interpretation of this legendary collaboration.

Technical Specifications and Archive Details

Functional Specifications LOEWE x On Collaboration – Final Version

Terrain Mastery: Alpine, High-Altitude Trail Running

Core Innovations: Missiongrip™ 2.0 Outsole, Dual-Density Helion™ CloudTec® Upper, Structural Hybrid Upper

Main Materials: Full-Grain Vegetable Tanned Leather, Ballistic Nylon Weave, Exclusive Jacquard Fabric

Version Status: Individually Numbered Archived Edition

Includes: Sculptural Collaboration Shoebox, Certified Documentation, Care and Adventure Guide

Own this masterpiece, define the future.

As the final chapter of the trilogy, the LOEWE x On Cloudventure 3.0 is released in limited quantities. More than just a pair of shoes, it's a benchmark, a wearable archive documenting unique moments of design and performance.

Owning this ultimate treasure marks the end of your journey.